Here we have summarised what each of the speakers had to say about their role within JKP.
Lisa Clark – Editorial Director
Lisa has been at JKP since 2007.
JKP published their first book on autism in 2006. The list now comprises of 650 books from picture books for children to parenting memoirs and is an internationally recognised list.
How does JKP maintain and develop an established list? It is important that they stay ahead of the curve and maintain creativity. It is key for editors to stay in touch with the community by meeting people constantly, attending events and being present online. Editors do this by tuning in to the debates on twitter so they can identify emerging topics. This network brings authors to JKP.
JKP champions strength and difference. Editors identify sensitivity to readership, to language for example, so that they can maintain strong relationships with communities. Lisa says that this sensitivity is what makes JKP stand out compared to other publishers who dabble in and out of these markets.
What drew Lisa to JKP?Lisa fell into her role but cannot imagine herself leaving, after being at JKP for 12 years.
Andrew James, Senior Commissioning Editor
JKP publishes in a vertical way; they publish resources for children, teens and adults. This means that they have left no opportunity for other publishers to muscle in on their market.
T.he challenge is to stay ahead of the pack and identify new audiences to reach out to. JKP avoids trends and has moved away from memoirs and introductory books.
Andrew also stays on top of what is new on social media, what is being written about on blogs. YouTube is also a platform for people to share and speak about their experiences.
What drew Andrew to JKP?Andrew used to work in academic publishing but he got sick of monographs. Andrew loves that in the morning he can be working on a children’s book and in the afternoon he can be working on a professional book. Andrew is also passionate about LGBT rights.
S.arah Plows – Marketing Manager
T.he marketing team is made up of 6 marketing executives who each have responsibility for a certain list and market towards a certain group.
T.he marketing team immerse themselves in the needs and concerns of their customers. They do this by communicating at every point through email, conferences, over the phone and by reading specialist press and twitter. This allows the team to be aware of sensitivities.
T.heir long-term strategy for the niche market is to build their mailing list (230,000 contacts) of already engaged customers who have made a commitment to the brand. They can then use email marketing to target these contacts.
T.he marketing team also leverage their author relationships and connections. Their authors may have links to professional organisations, some authors work for NGO’s.
什么让莎拉到jkp？S.arah loves that JKP has a wide remit to be innovative and take risks. Publishing a diverse range for a diverse audience and meeting audience needs is rewarding for Sarah.
Lily Bowden – Senior Publicity and Marketing Executive
“Own voices” is a buzz term at the moment with authors sharing their own experiences. It is important for Lily to put the author’s voice at the forefront of her pitches and to find something relatable within own voices stories.
莉莉已经获悉,opp大小姐就可以了ortunities. It can feel counter intuitive to miss publicity opportunities but it is her job to make sure they are the right fit for her authors. A learning experience was with 2 authors, 1 who was transgender and both on the autism spectrum who were invited to the ITV show This Morning, it was an uncomfortable and awkward interview.
Lily finds allies in the media, for example journalists and publications sensitive to the cause or already producing content about current issues. This means that stories will not be twisted to fit a house style, but instead their profile will be raised organically because journalists are on board and supporting the authors.
What drew Lily to JKP?Lily loves the variety and being able to work on books that teach you something. Lily hopes she has been made a better and more liberal person.
Pippa Adams – Special Sales and Rights Assistant
销售量for niche publishers differs in that they do a lot of work with NGOs and support groups rather than to the big supermarkets and retailers. JKP builds and maintains relationships with specialist booksellers and suppliers.
JKP’s books are stocked by specialist retailers who are in close contact with the communities they work with. The booksellers may not be huge but it is important to build strong relationships with them so that their books reach communities that these booksellers engage with every day.
Pippa uses her authors as a resource. For example, an author may head up an organisation that could present an opportunity for book sales. Local authority and government spending can be opaque in terms of how the money is being spent, however authors may have contacts, which allows Pippa to spot trends.